Revenue is a result of sales activities.

The modern sales leader understands the cause-and-effect relationship: To achieve specific business results, you must perform certain activities.

That's why we created a 16-step strategic guide to build your own activity-based selling strategy. 

With this guide, you'll learn how to:

  • Define your key sales metrics
  • Align your sales organization
  • Monitor and course-correct performance
  • Grow from a strong foundation 

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